Coyne Public Relations
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Coyne Public Relations

“A good story will make media whether it’s pitched from 46th Street or Route 46,” says Tom Coyne of Coyne Public Relations, explaining the advantages of a headquarters in New Jersey rather than midtown Manhattan.

Holmes Report

“A good story will make media whether it’s pitched from 46th Street or Route 46,” says Tom Coyne of Coyne Public Relations, explaining the advantages of a headquarters in New Jersey rather than midtown Manhattan. “But overhead is significantly less than in Manhattan, a savings we pass along to our clients. You don’t pay for the view; you pay for the creativity.”
 
It’s hard to make the case that its off-the-beaten-track location has hurt Coyne as the firm has enjoyed impressive growth—doubling its billings to $1.6 billion to $1.6 million—and quietly constructed a roster of blue-chip clients who are interested not only in value for money but also in an approach that has seasoned staff, not interns, managing the accounts and following up with the media. The firm is also developing quite a reputation for creativity, combining the ability to turn on a dime for clients with a strong sense of what will and won’t appeal to reporters. (The firm’s “Hole Truth” survey for Life Saver’s was a case in point, generating 63 million media impressions and hitting major media including Newsweek and USA Today.)
 
The firm expanded its range of services in 2001 with the addition of a sports marketing division, PrimeTime Sports Communications, which handled publicity for the A&P Tennis Classic as well as one of the biggest NASCAR announcements of the year—the return of Dale Earnhardt to the track—on behalf of client Nabisco. It also broke into the pharmaceutical arena, launching a major consumer campaign for Merck-Medco. Other new business successes included a literacy campaign for Days Inn and several child-centered programs for Nabisco, as well as work for category leaders Kraft, Campbell Soup Company, Del Monte, and LVMH.
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