Edward Howard
Charting the future of public relations
Holmes Report
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Edward Howard

Holmes Report

Founded in 1925, Edward Howard is now more than 80 years old, the longest established public relations firm in the United States. Now under the leadership of a third generation of management, the firm still adheres to the Midwestern values upon which it was founded—attentiveness, exceptional service, and true partnership with clients—and remains committed to developing public relations programs that deliver solid, measurable business results.
 But 2006 saw some changes in the way the firm presents itself to the outside world. It dropped the “& Company” from its name and added a new tagline—“Leveraging the power of communication”—to reflect its commitment to delivering programs that make things happen, eschewing communication for the sake of communication and emphasizing its dedication to achieving results and influencing behavior. Specializing in solving complex communications challenges, Edward Howard leverages the power of communication for its clients, helping them succeed in telling their stories, protecting their reputations, selling their products and growing their value.
 The past 12 months saw considerable growth in the firm’s issues management and public affairs work, particularly in its operation in the state capital of Columbus, and a more recent resurgence of industrial media relations, financial communications and investor relations work. Significant new business came from TTI Floor Care North America (combining the Royal and Hoover brands); Cirque du Soleil; the industrial and marine coatings group of Sherwin Williams; Planned Parenthood Affiliates of Ohio; Applied Industrial Technologies; the Nursing Home Coalition of Ohio; the Door & Access Systems Manufacturers Association; and Cleveland Institute of Music. And there were new consumer marketing assignments from long-time clients Kidde and Huffy. Revenues for the year were approximately $5 million. 
 Highlights of 2006 included working to establish TTI Floor Care, created by the merger of TTI’s existing floor care business, Royal Appliance (Dirt Devil and other brands) with Hoover. The firm workedwith TTI officials, the Ohio Lieutenant Governor’s office, the Ohio Attorney General’s Office, and the Ohio Department of Development in an effort that led to the company keeping its headquarters in Ohio and adding a new R&D facility that will bring in 110 new jobs. For Kidde, the largest maker of fire safety equipment in the world, the firm worked to support legislation requiring carbon monoxide detectors in many states, and Edward Howard continues to help Wal-Mart throughout Ohio on sensitive or controversial siting issues. On the investor relations front, the firm worked with Keithley Instruments to maintain investor confidence during an SEC investigation of its options grant practices.
 According to Ron Mosby, senior manager, public affairs, Wal-Mart, “Edward Howard has been a critical component of our strategy to increase our market share in Ohio. They are exceptionally skillful in developing and implementing communication plans that result in positive outcomes for our company.”
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