Technology public relations specialist
Fink & Fuchs is not only Germany’s largest technology public relations specialist—half as big again as its nearest competitor, according to published ranking—it’s also one of the country’s largest and best-respected public relations firms overall, with more than 60 people and a plethora of awards to its name: Agency of the Year in 2003 PR-Award Germany competition; best business-to-business campaign in 2003 and 2005, and ranked in the top three PR firms nationally for quality of service in the 2005 News Aktuell client survey.
Founded in 1988 by Martin Fuchs and Stephan Fink, the firm operates from two locations—its Weisbaden headquarters and Munich—and has a broad base of technology clients in the information technology, telecommunications, consumer electronics and Internet sectors, a diversity that helped it withstand the tech downturn of the past few years with minimal damage: after a 3 percent decline in 2002, it rebounded quickly and revenues were up 12 percent last year to around €6.7 million. Competencies include not only product communications but also corporate and financial, public affairs and crisis and issues management, and change communications.
In addition to Fink and Fuchs, the firm’s partners include Ralf Klingsöhr, Boris Mackrodt and Michael Zell. The firm’s client list ranges from market leaders to startups and includes names such as Cisco, EMC2, Microsoft, Xerox, Computacenter, and Telefonica. Major wins over the past 12 months include ADP, Monster, xbox, and Dokumentum.
Fink & Fuchs is the preferred German partner of several major U.S. and U.K. technology public relations specialists, and handles a growing volume of international PR assignments, particularly across other German-speaking countries and in the growing markets of Eastern Europe.