Fink & Fuchs is not only Germany’s largest technology public relations specialist—almost twice as big as its nearest competitor, according to published rankings—it’s also one of the country’s largest and best-respected public relations firms overall, with almost 80 people and a plethora of awards to its name, including Agency of the Year in 2003 PR-Award Germany competition, the Germany Consultancy of the Year award from this publication in 2007, being named the most recommended technology PR firm in a survey of business communications executives, and a ranking in the top five PR firms nationally for professionalism in a recent survey of business press editors. What Fink & Fuchs does best involves the communication of promising and pioneering technology issues, translating technology driven change into interesting communication content for businesses, consumers and society—although recent years have seen some expansion into other categories, including financial services, engineering, and the public sector.
Founded in 1988 by Martin Fuchs and Stephan Fink, the firm operates from two locations—its Wiesbaden headquarters and Munich—and has a broad base of clients in information technology, telecommunications, consumer, electronics, Internet and other technology sectors such as solar energy and the optic-electronic industry, a diversity that helped it withstand the tech downturn of the past few years with minimal damage. The firm enjoyed moderate 3 percent growth in 2006, ending the year with revenues of slightly more than €8.6 million. Competencies include not only product communications but also corporate and financial, public affairs and crisis and issues management, change communications, and growing expertise in innovation communication (in April the firm unveiled pioneering research on the subject of innovation conducted in partnership with the University of Leipzig), CSR communication, for which it again won a German PR-Award earlier this year, and even some financial PR. The firm also saw an increase in its new media work, including blogs and blogger outreach, IPTV, and e-zines.
In addition to Fink and Fuchs, the firm’s partners include Ralf Klingsöhr, Boris Mackrodt and Michael Zell. The firm’s client list ranges from market leaders to start-ups and includes names such as Cisco,