PEMBROKE, BERMUDA—Tyco International, attempting to rebuild its reputation after scandals that led to the dismissal of former chief executive Dennis Kozlowski, has named Charles Young as senior vice president of corporate communications. He joins Tyco from GE Medical Systems, the healthcare technology division of General Electric, where he served as general manager of global marketing.
Young will be responsible for media relations, brand management, employee communications, corporate philanthropy, community relations, and marketing communications. He will report to chairman and CEO Ed Breen.
The role is a new one for Tyco, which did not have a formal corporate communications function under Kozlowski.
According to Breen, “Charlie Young is an outstanding global business leader who brings Tyco extensive communications and marketing experience from both the manufacturing and services industries. Charlie will be instrumental in building world-class communications processes supporting our internal and external stakeholders globally. He will be an integral part of Tyco’s senior leadership team.”
Young spent 15 years at GE, and before his current position was general manager of corporate communications for GE Medical, and director of communications and public affairs for GE Global Research. He has experience in the areas of marketing, public relations, marketing communications, brand management, and government relations.
“Ed Breen and his leadership team are committed to creating one of the world’s most respected and successful companies,” he says. “I believe in Tyco’s solid operating foundation and exciting future, and I am proud to lead the effort to create a high-credibility, best-in-class communications team to ensure that Tyco’s key audiences are closely connected to the Company.”
Earlier this month, Tyco named former BancBoston executive Edward Arditte to head its investor relations function.