Greenough Communications
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Greenough Communications

Holmes Report

Technology specialist expanding into consumer tech, telecommunications, professional service and life sciences

Phil Greenough, 617-275-6500, Boston


In the six years since it opened its doors, Greenough Communications has established itself as one of the leading independent technology public relations firm in the nation, differentiating itself through a strategic research and planning process, a comprehensive approach to client satisfaction, a creative approach that emphasizes business storytelling, a unique digital communications offering, an emphasis on measurable results, and growing capabilities in financial communications and sectors beyond its core business-to-business technology capability, including consumer tech and telecommunications, professional services firm marketing and life sciences.

                Last year saw a continuation of the firm’s impressively consistent growth with 15 significant new clients, including Red Hat, Iron Mountain, and Raymarine, joining established and emerging market leaders such as Unica, Egenera, and Shure Audio, The firm also continued to diversify with the addition of Mercury Computer Systems, Tampa-based Numara Software (formerly Intuit’s ITS division), Epsilon, Day Berry & Howard (a national law firm headquartered in Hartford) and in the life sciences arena Edge Dynamics. On the telecommunications front, Sonus Networks was joined by Covergence, uReach and Vanu.

                The agency also bolstered its leadership ranks with the addition of two new vice presidents who boast both corporate and agency experience: Scott Bauman, former director of PR at Avid Technology and vice president of Weber Shandwick; and Wayne St. Amand, a technology veteran most recently with Iron Mountain after stints with Connected Software, Silverstream. Agency veteran Christian Potts joined from local competitor Fitzgerald as senior manager and Tammy Gilson-Hodge joined after six years with IDC to bolster the life sciences practice.

                Major initiatives included counseling Unica through its IPO, Thermo Electron through its largest acquisition ever, and two other small clients through acquisitions of their own. On the pro-bono front, the agency added The Cam Neely Foundation for Cancer Care and managed its annual Comics Come Home event headlined by Denis Leary. “The Greenough team is exceptionally responsive and supportive, and they frequently leverage a full breadth of expertise to weigh in whenever called upon,” says Sarah McAuley of Sonus Networks. “They eagerly embrace our PR objectives and are committed to seeing them through.”

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