It’s not getting any easier for corporations in controversial industries to site new factories. Community activists have grown increasingly sophisticated in their opposition to new facilities, employing state-of-the-art technologies and tactics to stir up fear and suspicion. Holt & Ross is a specialized public affairs firm that can help corporations level the playing field. It has more than a decade of experience in siting and other community relations issues, and impressive expertise in risk and crisis communications, third-party coalition building, and grassroots lobbying.
Under the leadership of Jon Holt and Stephen Ross, Holt & Ross has pioneered an innovative approach to public acceptance that integrates political campaign strategies with the principles of conflict management. It’s an approach has proven to be remarkably successful in restoring and enhancing corporate reputations and winning support for controversial facilities and technologies, and has has been cited as a model of “responsible care” and risk communication by the U.S. Environmental Protection Agency and the Rutgers University Center for Environmental Communications.
The firm’s offering was expanded in 2000 with the development of CrisisManager, a web-enabled system for interactive crisis planning, preparedness, and response.
The firm’s clients range from McDonald’s to Union Carbide to the Council on Biotechnology Information, with new additions this year including Pharmacia, Florida Power & Light, and GPU, taking revenues to about $2.2 million.