Full service public relations firm
I-mage described its people as “architects in communication” and offers clients what it calls “interactive relationship solutions,” drawing on 16 years of experience in corporate and marketing communications to help clients formulate and disseminate their messages in the constantly changing third millennium market, using multiple channels—including strong expertise in new media—and using its own web monitoring tools to track results.
Last year saw some changes at the senior level with the departure of chief executive Eugenio Ajroldi and the appointment of Loredana Ulivi, a veteran of the Italian advertising sector, as general supervisor and potential replacement—a move that expanded the firm’s capabilities to include advertising and well as PR. In the meantime, agency founder and president Luca Ajroldi will hold the CEO title in addition to his other responsibilities.
Revenues were stable in 2005, but the firm did create a new division, CommunicaGroup, which will focus on blogging and other micro-media, and is working with RaiNews24 (a satellite television network) to create and manage a video blog called videoblog24.it. The firm continues to work with clients including GABA Vebas (oral care), The Italian Blind Association, ACISMOM (Italian Association of the Sovereign Military Order of Malta), Dana, and ANMIL (National Association for People Mutilated at Work). The most recent addition to the firm’s roster was His Majesty Simeone II of