Llorente & Cuenca is not just one of the best independent public relations firms in Spain, it’s also one of a handful of firms that provides comprehensive coverage of the Spanish-speaking world, with offices in Madrid and Barcelona and a network of operations in key cities throughout Latin America: Bogotá, Buenos Aires, Lima, Panama, and Quito.
Founded 10 years ago by José Antonio Llorente and Olga Cuenca, the firm’s practice areas include corporate communications; issues management and public affairs; financial communications including mergers and acquisitions; marketing and industrial development; community affairs; and media relations. It enjoys a healthy reputation across all spheres of activity, having been ranked among the top three Spanish PR consultancies in terms of quality by PR Noticas in each of the past two years (in a survey based on input from reporters and clients). The client list reflects that reputation, including Telefónica, UBS, PepsiCo, the Tobacco Manufactures Association, Rothschild, Colgate, and Caja de Ahorros del Mediterráneo in Spain and Telefónica Móviles, Glaxo SmithKline, Hewlett Packard, Unilever and Microsoft in Latin America.
Growth in 2004 was a very healthy 40 percent, with new business coming in both the Spanish and Latin American markets. In Spain, the firm worked with the Tobacco Manufacturers Association on issues that impact the industry, and with Autopistas Radiales, in support of the biggest infrastructure project in Madrid, In Latin America, Llorente & Cuenca assisted Bell South during its acquisition by Teléfonica; Grupo Bavaria during its acquisition by SABMiller; and Teléfonica Movistar, coordinating regional PR and communication.
The firm also added management talent, including Francisco Polo, formerly managing director for Burson-Marsteller and was later communication manager for the Spanish Red Cross, as chief operating officer and general manager of the Spanish operations and Antonio Fournier, formerly chief executive of Edelman in Spain, as vice president of the marketing communication group. They join a team that is led by founders Cuenca (president) and Llorente (chief executive), both veterans of Burson-Marsteller’s Spanish operations, and Latin American chief executive Alejandro Romero, who previously worked in the PR department of Grupo Prisa, owner of the leading Spanish daily newspaper, El País.