Multi-specialist best known for business-to-business and technology work
Kinross+Render is best known for its work in the corporate arena, where its offer includes communications audits, issues and crisis management, change management and other internal communications programs, media relations, and international programme development. The firm works especially well with “challenger” brands and for organizations seeking to communicate the benefit of complex products or services, and has experience across multiple sectors, with particular strength in business-to-business, healthcare, information and consumer technology, consumer electronics, property and leisure, financial services, and with public sector clients.
The firm opens most assignments with its own communications audit process that includes both SWOT and PEST (Political, Economic, Social, Technological) analysis, competitor benchmarking, and stakeholder assessment. The firm uses the PRCA Toolkit for baseline evaluation, but also uses proprietary software—developed in partnership with sister firms in the Ecco network—to provide comprehensive media analysis, and typically tries to build into its planning process some measure of outcomes (behaviour) in addition to outputs.
Founder Sara Render worked primarily on the corporate side of the business, starting her career at accounting firm Arthur Young (now Ernst & Young) and working at Conran Associates before launching K+R in 1987. Director Siobhán Griffiths joined the firm from the public affairs department of The Ladbroke Group and has experience working with financial services, healthcare and public sector clients. Divisional director James Nunn, who leads the firm’s international work, was previously an IT journalist and worked in-house for two Dutch companies. And Pamela Fieldhouse, formerly of BSMG, who joined as board director and head of corporate and business communications, has expertise issues led campaigns, CSR, employee communications, change management and international strategy and project management.
With fee income of £1.38 million, up slightly over the previous year, K+R is among the U.K.’s 75 largest PR firms. The firm’s information technology practice, which accounts for a little more than half of revenues, has begun to grow again, and K+R is ranked among the top 30 tech consultancies in the U.K., according to PR Week league tables. Mega and Alias were the biggest wins in the IT sector, but the firm also picked up several public sector clients—the Museum Libraries & Archives Council, Skills for Care and the Ordnance Survey—and corporate clients Nutricia (in the healthcare group) and Wates and Hewden (business and corporate).
K+R operates as the lead consultancy for a number of international PR programmes for clients such as Mega and Xerox, usually managed through the Ecco network. “Our relationship with K+R is a total partnership,” says Xerox Europe head of public relations Kevin Perlmutter. “With K+R we have refined the ‘hub and spoke’ model and the processes for running a multi-agency network efficiently across Europe. The company’s contribution has not only enabled Xerox to measure the effectiveness of our European agencies but also to impact positively on that effectiveness with strategic advice, development of tactics and events support that can be rolled out on a pan-European basis.”