Founder and chairman Supaluck Tanthapichat was a photojournalist and investigative reporter for major newspapers who also led the five-star Imperial Hotel Group as managing director before launching her public relations career. She has built the firm into one of the nation’s largest, with a team of 40 who combine exceptional local market knowledge with expertise in journalism and strategic communications.
Over its 13-year history, the firm has represented a wide range of public and private organizations, but what really put Kith & Kin on the map was its work for the Constituent Assembly of 1997, when it managed the first mass campaign promoting citizens’ rights and the drafting of a new constitution. Since then, it has worked on a wide range of high-profile assignments within the Thai market: the Tourism Authority of Thailand’s launch of the Amazing Thailand campaign in the late 90s; the Office of the Board of Investment of Thailand promotion of direct investment in the country; a national energy saving campaigns under the government’s Energy Policy & Planning Office. Corporate clients of note include some of the country’s largest companies: Double A, a leader in the paper manufacturing industry; Bangkok Expressway, which administers the country’s highways; and Ch. Karnchang, one of the largest listed construction companies in