Landis Communications
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Landis Communications

Holmes Report

You can’t throw a stone in the Bay Area without breaking the window of a technology public relations firm, but consumer-focused agencies are much thinner on the ground, which means that for the past 16 years Landis Communications has enjoyed a quite credible claim on the title of San Francisco’s leading independent consumer public relations specialist. Its industry expertise spans consumer, retail, hospitality, fashion, entertainment, nonprofit, consumer technology, the environment, new products, food, health, education, sports and more. Clients include blue-chip brands including NBC Universal, Whole Foods Market, Cold Stone Creamery, the San Francisco Symphony, Hilton Hotels, Stanford and California State Parks Foundation.
 Prior to launching Landis Communications, founder David Landis worked in-house as community and public relations director at KPIX-TV, the CBS affiliate in San Francisco, and as in-house PR director at the San Francisco Symphony. His firm’s approach is informed by his media background—its Magnetic Message approach helps clients define messages that will resonate with the media—and by his in-house experience: there’s a focus on tangible business results and a proprietary ROI metric, Promised Results, that can be customized to meet sales goals, impressions, ad equivalency, message retention, or target market penetration.
 Landis has been joined by a cadre of senior executives that includes director Anne Wintroub, hired this year after working as communications director for KQED Public Broadcasting; and senior counselor Judy Rowcliffe, who has more than 25 years of PR experience with Edelman, Kamer-Singer and Ritz-Carlton. They head a team of 15, generating revenues of around $1.7 million; up slightly as a result of growth was in the retail and consumer technology sectors of the agency. New business came from TRUSTe, the online privacy seal organization; California Academy of Sciences; San Francisco SPCA; ING Bay to Breakers, one of the world’s largest footraces; Save-the-Redwoods League; and Hilton Hotels.
 “We couldn’t hope for better results than we have gotten working with Landis Communications over the past several years,” says Elizabeth Goldstein, president of California State Parks Foundation, who adds that the firm’s “strategic approach to public relations yields media placements that have been consistently stellar throughout the state and nationwide. And Mark Everton, general manager of the Hilton San Francisco Financial District says: “The LCI team put together the perfect press trip. They delivered a creative new angle and a unique itinerary that resulted in greater media attendance than we could have hoped for. Many of the media present remarked that ours was the best press trip they had ever attended.”
View Style:

Load 3 More
comments powered by Disqus