There aren’t a lot of big national agencies in
Since Raab’s arrival, the firm has competed successfully with some of the largest national PR firms for new clients including Frontier Airlines, Wild Oats Markets, the GTC Nutrition unit of Corn Products International, and last year Crocs (Burson-Marsteller was the other finalist for the global footwear company). But even more impressive is the firm’s record of retaining and growing key accounts: Red Robin Gourmet Burgers has been a client since 1998; Johns Manville, since 2001; Chipotle Mexican Grill, since 2002; and Panera Bakery & Café, since 2003. Revenues were up by 33 percent in 2007, after the firm was named our Boutique Agency of the Year for 2006, to slightly more than $3 million.
One growth driver is the firm’s focus on the LOHAS (Lifestyles of Health and Sustainability) sector, which reflects the passion of employees and the sensibility of the
“When we conducted our agency search for a national PR firm for Wild Oats Markets, we initially thought we would hire one of the ‘big brand’ national agencies,” says Sonja Tuitele, senior director of corporate communications and investor relations for Wild Oats Markets. “What we learned in our search process was that Linhart could provide the same expertise and creativity as the larger global agencies, but they were also able to bring a greater level of passion and commitment to help us with our strategic communications initiatives.” Adds
Kathy Beeck, director of the Boulder International Film Festival: “With Linhart PR’s support, attendance increased by 65 percent and our ticket sales more than doubled. The public relations program Linhart implemented was an important part of our ability to generate phenomenal business success for our young film festival this year.”
The firm also continued to build its distinct culture, which is marked by a high degree of transparency concerning business performance and a bonus pool, proceeds from which are paid out to employees on a quarterly basis and has contributed to almost non-existent client turnover (and therefore, not coincidentally) high client satisfaction scores. One of the things that attracts high-caliber employees is that “we are a small firm and don’t get caught up in politics, but we have big time clients,” says a respondent to our Best Agencies to Work For survey. Another employee likes the fact that management “takes concerns, recommendations and praise seriously and strives to ensure every employee, regardless of seniority, finds work both enjoyable and rewarding.”
Linhart is a member of Worldcom Public Relations group, with access to partner firms in 112 major business centers in the