For a firm that has doubled in size over the past four years and added blue-chip clients such as American Express, Delta Air Lines, Pergo, and Rolex in the past 12 months, M Booth & Associates does a terrible job of blowing its own trumpet. Perhaps because it continues to draw clients from a wide range of industries—from professional services to healthcare to academia—or perhaps because principal Margi Booth and her team are more focused on their clients than they are on self-promotion, the firm has been a stealth success over the past few years, growing at a very healthy pace, taking on increasingly important assignments, but not attracting as much attention as some of its showier peers.
Fortunately, M Booth’s increasing expertise in the branding arena has not escaped the attention of clients and prospects. The kind of assignments the firm is picking up are an indication of the regard in which it is held: launching Emeril Lagasse food products for B&G Foods; leading a new customer service initiative for Delta Air Lines; promoting science-based dietary supplements for Pharmanex; promoting the Rolex Awards for Enterprise. The firm combines sound strategic thinking with outside-the-box creativity to deliver similar value to clients ranging from Meta Group to Unilever.
The firm is also expanding into the Internet arena with a new package of counseling services it calls Booth [email protected] The firm has partnered with Internet experts at Web Zero (an interactive media and web design shop) and eRoom (experts in web-based collaboration) to create a suite of services that has already attracted clients such as the longtime client Wharton school of business, for its e-business initiatives and Unilever’s Interactive Brand Center.
One key to the firm’s success: a stable workplace. Last year only three employees left and three former employees returned. The senior management team, which includes managing partner Brad Rodney, healthcare practice leader Joyce Yeager; consumer group head Suzanne Fiur; and business-to-business maven Raina Grossman, seems to have been together forever and provides a depth of counseling expertise usually found only at much larger firms.