Strong public sector and growing corporate PR roster, with a focus on international campaigns
With a network that spans all 25 EU member states—including owned and branded operations in Moscow and London and affiliates in the others—Media Consulta was the first German PR and advertising agency to offer integrated communications services on a national and international level, with capabilities that include advertising, TV production, corporate publishing, special events, interactive, and sports and youth marketing as well as more traditional public relations services. Launched in 1993 and focused initially on the sports arena, it diversified into politics a few years later, developed international capabilities at the turn of the century, and expanded from politics into brand work three years ago.
The firm’s approach has been particularly appealing to the European Commission, which funds numerous pan-European integrated campaigns, typically focused around public education, and so Media Consulta has carried out major international projects for the Directorates General for Economic and Financial Affairs,
But Media Consulta is increasingly being asked to employ its unique range of capabilities on behalf of corporate clients. Over the past year, it was named lead agency for retail chain LiDL; selected by Vodafone for PR and event marketing, working with celebrities such as Michael Schumacher and Felipe Masse; and handled an integrated campaign for Dunlop while continuing to work for long-standing clients such as Bausch & Lomb, Generali, CMA (the central marketing agency of the German agricultural industry) and the Baleares Tourism Authority. That helped fuel 15 percent growth in 2005 (and MC is on track for a similar increase in 06) and the agency has turnover across all disciplines of close to €80 million.
Managing director and chief executive Harald Zulauf was a PR consultant for the Minister of Defence in
Approximately a third of the firm’s assignments are pan-European or international in nature, and Media Consulta has long established offices of its own in Germany (Berlin and Cologne) and the U.K., as well as a more recently established presence in Moscow, where clients include Altimo Telecommunications, Transmash Holding and the EU Commission. Beyond