NEW YORK—Mercedes-Benz USA has selected Magnet Communications as its public relations agency of record, following a competitive search process. Magnet will handle the account through its New York-based branding communications practice, which will work with MBUSA across all aspects of its communications, including corporate, branding, and product.
“We wanted a dynamic, full-service agency with a demonstrated breadth and depth of communications experience, a focus on results and an intense passion for our brand,” said scott keogh, general manager, corporate communications for Mercedes-Benz USA. “We were impressed by Magnet’s comprehension of our brand, and felt great confidence in their ability to communicate it.”
The Magnet team will be headed by CEO David Kratz and Diane McCulloch, senior vice president and head of the agency’s branding communications practice.