As the technology industry in Colorado has developed over the past two years, a number of major national firms have been attracted to the state, where they have found a handful of indigenous tech PR firms ready to compete with them. Among those indigenous firms, Metzger Associates is the one with breakout potential, not only because of the impressive public relations and investor relations work it has done for a handful of important clients, but also because its workplace-of-choice culture has attracted many of the area’s brightest young professionals.
The agency has developed one of the most comprehensive benefits packages among the midsize agencies, and the centerpiece of its offering is the “Live Long and Prosper” program, which provides a stipend for employees to use on gym memberships, health and nutrition counseling, education, or personal improvement—from guitar lessons to public speaking training. The agency has created a culture of freedom and responsibility that appeals to junior and senior staffers alike, and has helped Metzger attract senior strategists Jeff Wiss, formerly of Tactical Marketing Ventures, and former Applicon marketing executive Patrick Perugini.
Metzger has developed a trademarked strategic platform it calls the Marketing Maturity Matrix. Developed specifically for technology companies, MMM provides a base to develop positioning, messaging and program elements for companies in every stage of their development, from pre-IPO (Metzger has a specialist practice for these early-stage companies) to market leadership. The approach has helped Metzger pick up national agency-of-record assignments for Sprint PCS and USA.net, while continuing to handle PR for its longest tenured client, Exabyte. Revenues for 2000 are expected to jump more than 150 percent to close to $5 million.