SAN FRANCISCO—Doug Michelman, currently president of the western region for Fleishman-Hillard, has been named executive vice president, corporate relations for Visa USA, where he will report to Carl Pascarella, president and chief executive officer.
Michelman joins Visa in January and replaces Barie Carmichael, who joined the company earlier this year from Dow Corning. Carmichael resigned earlier this week to relocate back to the east coast to be closer to her family.
Michelman will serve as the company’s chief communications strategist. He will have ultimate oversight of all corporate communications and reputation management activities in the U.S. In addition he will serve on Visa USA’s executive management committee.
“Doug brings tremendous depth and breadth of communications and business experience to Visa,” says Pascarella. “He will lead Visa’s strong internal communications team and our newly appointed agency of record, Golin/Harris, in furthering Visa’s leadership position in this extremely competitive industry.”
In addition to leading the western region for F-H, Michaelman was CEO of Fleishman-Hillard Technology Consulting Worldwide. From 1997 to 1999, he was vice president of corporate communications for Pacific Telesis in San Francisco. His extensive and diverse communications experience also includes international management in Fleishman-Hillard’s Hong Kong office, staff positions in the press office for two presidential campaigns, and work as an associate producer for local and national television new programs.
“Few members of our management team have embodied Fleishman-Hillard’s core values of quality service, entrepreneurship, and personal commitment more than Doug Michelman,” says FH chairman John Graham. “Throughout his nearly 15 years with our firm, he has consistently answered the call to take on one challenge after another. Now we wish him all the best as he takes on this latest challenge.”
Senior partner Richard Kline, former chief operating officer of Golin/Harris, will become interim leader of the agency’s west coast region.