MN Italia
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MN Italia

Holmes Report

Founded in 1997, MN Italia has grown rapidly, and with a team of 70 professionals in offices in both Rome (where it is the market leader) and Milan is now one of the top three firms in the Italian market. The firm boasts a broader base of business, with expertise in corporate and consumer public relations and a client list that includes major Italian and multinational corporations as well as numerous public sector organizations, and an international outlook that is slightly unusual in the often-parochial Italian market, having worked over the years for clients ranging from His Holiness the Dalai Lama to the Columbus Citizens Foundation of New York to Johnson & Johnson, British American Tobacco, and Newscorp, often dealing directly with European or American management.  

While its base of business is broad, MN has several areas of strength. It has considerable experience in the media and entertainment sector, having represented Newscorp (including Fox) and ESPN in the Italian market, and worked on the launch of records and television shows by Adriano Celentano (one of Italy’s top-selling artista); managed publicity for performers such as Fiorello, Andrea Bocelli, and Gianna Nannini; organized high-profile events such as Sanremo Festival and the opening and closing ceremonies for the Turin Olympic Games 2006; and launched DVD releases for movies such as Shrek. In recent years, the firm has also handled several crisis management projects for clients such as GRTN, the Italian electricity authority in the wake of

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