Sydney-based Peer Group is perhaps best known for its work in the financial services sector, with clients such as ING Direct and Travelex, but its focus is broader than that, and what really sets Peer apart in the crowded and fragmented Australian marketplace is its ability to generate big creative ideas that generate meaningful and measurable results for clients. Peer is the firm that helped introduce ING Direct and internet banking to Australia; helped to change government policy in Queensland to allow Sunday retail trading; launch several new retail concepts into Australia, including warehouse store chain Bunnings; and worked to revitalise Sydney’s premier Olympic venue, Telstra Stadium. It’s an approach that keeps clients coming back year after year: ING Direct has been a client for 2000 and the firm’s relationship with Hungry Jack’s/Burger King dates back for a decade.
The senior management is led by chairman Douglas Wright, one of Australia’s most prominent PR entrepreneurs (he also leads Wrights, also profiled in this volume); senior partner Gordon Coulter, who co-founded the firm 19 years ago and has more than 25 years of global public relations experience; and account director
Christine Gotz, whose experience includes PR positions in