Pressman Advertising & Marketing was founded more than 40 years ago, making it one the oldest independent marketing services companies in India, and while Pressman PR was not created as an independent public relations division until 20 years later, it has earned a reputation as one of the respected firms in the market, with equal expertise in strategy, positioning and messaging and tactical executive; a network of 12 offices within the market; and a team of 20 senior managers with diverse backgrounds in marketing, research, journalism, finance, sales and public relations.
The Pressman team is headed by Niren Suchanti, who is PhD in Operations Research and 25 years of experience.
The other key senior managers include :
- Navin Suchanti, Honours Graduate with over 25 years of experience;
- M. Vijaykumar, who holds a post-graduate degree in management and have around 20 years of experience, which includes stints with agencies like JWT;
- Raghu Warrier, who has a post-graduate degree in law and over 20 years of experience in various countries including several years with Saatchi & Saatchi and DDB Needham.
- Rohan Suchanti, a graduate from Bryant College, USA (Major: Marketing) with 7 years of experience.
In a market in which many firms continue to focus on media relations and marketing support, Pressman is particularly strong in the corporate and financial communications arena, with impressive strength in crisis management and growing capabilities in environmental communications and social issues. Its expertise extends from the IT industry to healthcare to professional and financial services to the industrial sector. And like many firms, Pressman has responded to increasing demand for online and digital communications over the past 12 months.
Growth over the past 12 months was better than 100 percent, with 20 new clients joining an impressive roster that includes many of the biggest names in Indian business as well as some overseas multinationals: Aegis Logistics, Bata India, Bengal Chamber of Commerce & Industry, Blue Star, Coal India, Corus Constructions, FamilyCredit India, GSK, IDS Software Solutions, Indian Overseas Bank, InterfaceFLOR, Kroll, Life Insurance Corporation of India, NASDAQ, National Insurance Company, Societe Generale Global Solution Centre, Sonata Software, Sun Pharma, UshaComm India, Wind River Systems and Yos Technologies.
“More often than not, [Pressman] would go the extra mile just to ensure we achieve the maximum result for our marketing campaigns,”says Bobby Chan, manager of client PSB Corporation. Adds Narendra Murkumbi, managing director, Shree Renuka Sugars: “Pressman is able to give excellent advice on corporate communications. They also have a special flair for going out of the way to protect their clients’ interest, which is highly appreciated.” Finally, “Pressman has consistency in both quality and results, which is why we have maintained such a successful partnership with them for over a decade,” says K.R. Vaidyanathan, director of sales and marketing, Rolta