Not for Public Communications the lure of the Internet frenzy. While other firms chased the elusive chimera of dot-com dreams, PCI was sticking to its knitting, doing it what it always does, delivering sound counsel and consistent results to clients who value service and stability over self-promotion, hard work over hype.
For close to 40 years, PCI has distinguished itself providing strategic communications counsel to healthcare and association clients in particular, with a strong media relations focus and a sub-specialty in crisis and issues management. Senior staffers don’t only pitch the business, the work it too, and once an account team is assembled it stays together: more than a third of PCI’s people have been with the firm for five years or more, and 20 percent have put in 10 years with the same agency—an impressive statistic in an industry in which 30 percent per annum turnover is considered an accomplishment.
The year 2000 was another year of solid but unspectacular growth, with revenues up 15 percent and new business coming from Glaxo Wellcome, which retained PCI to handle its portfolio of HIV treatments, and Tenneco, a leader in the automotive manufacturing sector. The agency was also retained by the Archdiocese of Chicago Catholic Schools—it has a tradition of working with the city’s Catholic institutions—and Chicago’s Museum of Science and Industry on the launch of its Titanic exhibit. Meanwhile, the firm continued to achieve results for longtime clients ranging from the Chicago White Sox to the Industrial Development Board of Northern Ireland, and to handle grassroots communications for the American College of Allergy, Asthma & Immunology; the American Academy of Dermatology; and the Society of Cardiovascular and Interventional Radiologists.