Rice Communications
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Holmes Report
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Rice Communications

Corporate and technology start-up Singapore, India

Holmes Report

 

Rice Communications may be a new player in Singapore’s congested PR market, but its rapid growth provides ample evidence of ambitions that reach well beyond the limits of the Southeast Asian city-state.
 
The agency was founded at the start of 2009 by Sonya Madeira, a well-respected industry veteran of Text 100 India and, more recently, EastWest PR. It now counts 12 executives in Singapore, plus one in India. Madeira’s regional perspective is evident in the agency’s revenue split: just 20 per cent comes from Singapore. Supported by directors Suzanne Yap and Archana Muthappa, Rice’s growth has been fuelled by an ability to fuse marketing services with classic PR counsel. In particular, this has brought steady gains in the tech sector, where Rice works with the likes of Inmarsat, eBay, Nokia and PayPal.
 
In terms of assignments, highlights of Rice’s first year in business included Inmarsat’s sponsorship of the Volvo Ocean Race, and a corporate and public affairs programme on behalf of the 5th World Islamic Economic Forum in Jakarta. One of its key initiatives, meanwhile, came after Rice was appointed to drive visibility for the 2009 Mobile Marketing Forum Asia. Later in the year, the agency showcased a burgeoning aptitude for government relations when it supported New Zealand Trade & Enterprise’s PR outreach around the Malaysia-New Zealand Free Trade Agreement.—AS
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