It’s easy to forget that a little more than a decade ago, Rowland was one of the great names in international public relations, a top 10 public relations agency with operations spanning five continents. But today, with its once giant U.S. and U.K. offices now significantly reduced and operating as part of Publicis Consultants, the Rowland name lives on in a market leadership role only in Australia, via a firm that adopted the brand—while remaining entirely independent and locally-owned—in 1994 and has continued to thrive long after its larger namesake has faded into obscurity.
Rowland was founded by current chairman Geoff Rodgers as Rodgers Communication in 1992 and adopted the Rowland name two years later, via a license agreement with Rowland’s advertising agency parent Saatchi & Saatchi. Today the firm is one of the largest in the Australian market, with 150 people generating fees of $A15 million last year at its
“Rowland has been a key and established player in business in this state for many years now, having been involved in some of the most significant companies, projects, transactions and issues in Queensland’s history,” said Queensland premier Anna Bligh in a speech at the firm’s 15th anniversary celebration in of last year. “ I congratulate the company on its performance which in recent years has seen it play an increasing role in the national and international marketplace. It is also pleasing that its significant growth in recent years has seen it establish offices throughout