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Holmes Report
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Holmes Report

Robyn Sefiana was president of the South Asia region for international public relations giant Edelman before striking out on her own, and directors Sarah Craig and Nicholas Owens both had extensive experience in senior roles with large multinationals, so when Sefiani makes the claim that it can deliver big agency experience in a boutique environment (in which every account gets attention from one of those three senior executives).


Sefiani brings expertise in corporate reputation and brand management, crisis and issues management and executive profiling and has advised clients including Visa International, BHP Billiton, Luxottica and Booz Allen

Hamilton. Craig was formerly a London-based financial retail sector analyst and institutional stockbroker, and specializes in financial communications and investor relations. And Owens worked in the Tokyo office of a major international firm and in the corporate communications unit of Austrade, the Federal Government's key export
agency, where he was in close contact with the office of the Minister for Trade. The firm added a consumer division in 2007, recruiting a practice head from a
London consumer shop, and also expanded its range of services with a social media offering.


Those new practice areas helped the firm to its most successful year ever in 2007, with revenues up by more than 50 percent and strong growth in the corporate and financial arena and in issues management, as well as in employee communications and crisis recovery and reputation rehabilitation. There was new business from online travel company Expedia, the U.S.-based Mortgage Guaranty Insurance Corporation, outdoor living specialist Barbeques Galore, private health insurance company Manchester Unity, and Australian financial services companies On-Card and Oriel. Client retention was healthy too, and Sefiani continues to work with eyewear company Luxottica, PMP Limited (

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