When Jodi Shelton launched Shelton Group back in 1994, the focus was on meeting the distinct and challenging communications needs of high-tech companies, drawing on her experience at Cyrix Corporation, where she had been part of a three-person executive team that led the company’s IPO, to create a firm that offered what was at the time an unusual blend of public relations and investor relations. As the firm has expanded, it has offered the same range of services—and focus on results—to a wider variety of clients, most notably in the financial services, medical and biotech, and consumer and retail sectors.
The firm is distinguished by the strength of its reputation among media, industry analysts and the financial community, and by its ability to tell the most complex stories in a very compelling way. The firm now has 40 people and fees slightly in excess of $4 million—up by about 10 percent last year—a size that Shelton believes makes it large enough to deliver big national campaigns, but is still small enough to ensure that all clients enjoy personalized attention and “first string” talent. The firm serves major clients such as GSA, Alereon, Tower Semiconductor, Primarion, Vimicro, Techwell, Fish City Grill, and Fraiche, with a host of additions to the roster in 2007 including AmberWave, Authentic, Diodes, Helix BioMedics, Ristken Software Services, NTR Global, Comtech AHA, Global Unichip, LOLA, Oscar Fierro, Fraiche and StoneCore. Highlights ranged from the launch of the Fraiche soap and swizzle campaign to the introduction of a new product for Alereon to the IPO of Vimicro.
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A major accomplishment in 2007 was the opening of the firm’s first international office in