Technology PR specialist
The technology sector may not be generating the kind of rampant growth it did in the late 90s, but there’s a case to be made that good public relations are more important to tech companies today than they have ever been. As Singapour Group chairman Thierry Gillmann says, the ability to react quickly to changing market conditions and competitive developments is critical if companies want to survive, but proactivity—the ability to set the agenda—is mandatory if they want to win. That kind of proactivity is what Singapour Relations Publiques offers its client.
Singapour Relations Publiques is a unit of the independent French group Singapour SAS, which was established 1996 and now employs 60 people in offices in
Says Pascal Ozanne, marketing director for Citrix in southern Europe: “Citrix needs more than good PR to promote the ‘access’ strategy in France and the profile of a leading, fast growing successful software company. This is why we are working with Singapour for now four years. Together we deliver first class press and analyst programs, but also e-editorials via a blog and a dedicated podcast, two powerful initiatives which wouldn’t have been possible by working with any traditional agency.”
The firm’s current client list includes software companies such as Adobe, Citrix, Digital Chocolate, Ipanema, Mercury, Pivotal, Sybase, and Symantec; hardware vendors including Ricoh, Tandberg Data, Zebra, Panasonic and Wyse; and services companies like BT Infonet, Compuquali, Lee Hecht Harrison and Kiala.
Over the past decade Singapour has developed solid partnerships with significant technology PR specialists across EMEA, particularly in southern