Any agency that counts among its clients Erin Brockovich (the legal activist, not the movie), Halle Berry, and accused spy Wen Ho Lee has had an interesting year, but then Sitrick & Company specializes in working behind the scenes for interesting clients—individual and corporate—in even more interesting situations.
Sitrick was called in after media reports—including a series of articles in The New York Times—appeared to support the government’s case against Wen Ho Lee, a scientist at Los Alamos accused of selling nuclear secrets to the Chinese. The firm provided information to reporters about contradictions in FBI testimony against Lee, and helped bring about a complete reversal of the media’s coverage, including a scathing indictment of the government charges on 60 Minutes. The firm helped Berry in the wake of a late-night traffic accident, and worked to defend Brockovich after the utilities industry launched an attack on her credibility in the wake of the Oscar-nominated movie.
But Sitrick continues to do sterling work for its corporate clients too, particularly in the areas of crisis management, transactions, and bankruptcies. The firm worked on the merger of Chevron and Phillips, and assisted with the restructurings of Purina Mills, which emerged from Chapter 11 in August; The Singer Companies; and the Baptist Foundation of Arizona. The firm continues to be the leader among west coast agencies when it comes to high-profile media crises, and one of the best in the nation at handling “special situations.”
The firm continues to recruit seasoned media veterans to manage its accounts, bringing in former reporters such as Fred Biddle (The Wall Street Journal), Dawn Rusalov (L.A. Daily News), Frank Swertlow (The New York Times and TV Guide), and Stacy Cohen (network television producer), as well as individuals with significant corporate expertise such as Jack Leone (former VP of communications for Caeser’s MGM Grand) and political experts such as Peter DeMarco (McCain for President) and Fred MacFarlane (former press secretary to Mayor Tom Bradley).