Spectrum Science Public Relations
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Spectrum Science Public Relations

Spectrum founder John Seng has worked for big agencies and for a healthcare specialist and learned enough from both experiences to know that when he struck out on his own he wanted to create an independent firm dedicated exclusively to the health arena.

Holmes Report

Spectrum founder John Seng has worked for big agencies (Hill & Knowlton) and for a healthcare specialist (InterScience) and learned enough from both experiences to know that when he struck out on his own he wanted to create an independent firm dedicated exclusively to the health arena, without the distractions of mega-agency bureaucracy or unrelated business practices. Thus was born Spectrum Science, a five-year-old firm that has quickly established itself as one of the five largest healthcare-only PR firms in the nation, closing out 2001 with a move to new, expanded space as its client base expanded to 19 and its staff expanded to 35.
 
The firm is equally adept at handling healthcare issues (helping the Society for Women’s Health Research promote federal regulations to ensure that women are included in clinical trials) and marketing healthcare products (working with Biogen to ensure its multiple sclerosis treatment Avonex maintains its market leadership). Most notably last year, Spectrum worked with Bristol-Myers Squibb on an award-winning program that partnered the company with Tour de France winner Lance Armstrong on a cancer detection initiative called Cycle of Hope. Other capabilities include media research support, Internet outreach, and alliance building.
 
Seng has surrounded himself with a team that includes executive vice president Thomas Norton, formerly of Searle; and senior vice presidents Susan Newberry, who has worked overseas in the U.K. and helped direct the global launch of Viagra, and Susannah Stoll, formerly of the International Dairy Foods Association.
View Style:

Load 3 More
comments powered by Disqus