Techworks Asia specializes in helping North American and European technology companies access the Greater China market, providing a bridge between the client and the local trade and business media, drawing on relationships with reporters built over the 12 years since its establishment in 1995; expertise in the electronics, semiconductor, industrial materials and plastics and chemicals sectors; and the resources of a global team that operates from offices in Hong Kong, Shanghai and London—the latter enabling the firm to provide seamless round-the-clock service.
Founder Gordon Wong, previously the regional editor of Asian Plastics News magazine, editor of Electronics Manufacture & Test, and features editor of Processing magazine, serves as managing director and media director. He is supported by Claire Walker, PR director, who previously spent four years with Hong Kong technology specialist Euan Barty Associates; Karrie Lee, Greater China PR director, formerly a technology journalist for Global Sources, Technology & Electronics Publishing Group; and account director Alisa Yip, a veteran of several PR firms, including Burson-Marsteller.
The firm currently employs about 10 people, and has enjoyed slow but steady growth in recent years, consolidating its position in the marketplace—a strategy it expects to pay off in terms of more rapid development in the near future. The past 12 months saw the addition of several new clients, including Victrex