Susan Tellem’s firm has been a fixture on the Los Angeles public relations scene for more than 25 years. Founded as Tellem Public Relations in 1977, it merged to become Grody Tellem, and was sold to Saatchi & Saatchi (where it became the west coast office of Rowland Worldwide). In the early 90s, Tellem headed the L.A. healthcare and biotech practices of Burson-Marsteller before striking out on her own again, relaunching the firm with a focus on a handful of core areas, most notably entertainment, healthcare, and beauty and fitness. (It also has a first-rate video production facility, shared with parent company MTA Films.)The healthcare business, led by Tellem (a registered nurse) and Erik Deutsch, was soft in 2002, despite the addition of Senior Resource Group as a client, but the entertainment business showed healthy growth, and the firm almost doubled its revenues with the addition of new business from existing clients such as Nickelodeon, Clear Channel, and Warner Bros. Consumer Products. Interesting assignments included handling publicity for stage tours of productions such as Blue’s Clues Live!, Scoody Doo and Lord of the Dance.