Generalist distinguished by brand building, crisis management and social marketing expertise
Ron Rogers, 310-522-6922,
The Rogers Group (formerly Rogers & Associates) began 2006 with a new name and a revised positioning. From an outsider’s perspective the change might appear to be a minor one, but it reflects the way the firm’s services have expanded over the years. In addition to groups specializing in public affairs, crisis communications, media strategy, and the Latino market, the firm partners with advertising agencies and design firms to provide a range of communications services unmatched by any of its west coast competitors. The firm also introduced a new tagline, “the wisdom of clarity,” designed to highlight its commitment to cutting through the communications clutter and getting to the heart of complex ideas and issues.
The firm was also successful in bids to retain its two largest public sector accounts: the California Department of Health Services’ anti-smoking campaign and First 5 California (the state’s early childhood development campaign). The budgets for those two campaigns have declined by a combined $1 million, but
The agency expanded its senior management with the addition of Alan Arkatov as chief strategy officer, bringing a depth of experience in communications strategy, policymaking and higher education from his past positions as president and chief executive of Burson-Marsteller’s