Despite its affiliation with True North, Tierney Communications continues to operate—and to flourish—as an independent agency, offering full-service advertising and public relations services to a strong base of regional and national clients from its headquarters in Philadelphia and satellite offices in Harrisburg and Wayne, Pa. Tierney offers results-oriented strategic communications, including corporate and financial PR, marketing communications, media relations, issues management, and public affairs.
Following a name change (formerly The Tierney Group) designed to communicate the breadth of the firm’s services and its strategic approach, Tierney has seen healthy growth in several practices. The consumer marketing group added clients such as White Rain, Aventis Environmental Science, and Sunoco. The tech practice—strengthened by the opening of a Wayne office that serves the state’s high-tech corridor—won business from Proxicom, Imedium, LogicStream and AirClic. Other new business successes included American Express (website design and corporate communications), Exelon (national brand launch), and McDonald’s (full-service PR in the Philadelphia region). Growth for the year was around 20 percent, and revenues were around $7.5 million.
A pair of key hires strengthened the firm’s senior management team: Susan Jacobson joined as VP after serving as deputy chief of staff to Mayor Ed Rendell, and Suzanne Tavani came on board with the same title, after serving as director of sales and marketing for WBEB-FM radio.