Gaye Torrance first launched her consulting business, Torrance & Associates, in 1986. It became part of AFGL International, and was then acquired by The Cassidy Companies and became the New York office of public affairs powerhouse Powell Tate before being bought out by Torrance in 1999 and re-launched as TorranceCo, an independent, management-owned firm focused on the corporate and financial arena with a broad client base and a seasoned leadership team.
The firm may be young, but the core management team has been together for five years, and consists of senior professionals with years of strategic counseling expertise. Torrance herself has 25 years of experience representing blue-chip financial services companies including MasterCard, Chubb, Bankers Trust and American Express. Other team members include Jim Marren, formerly managing director at Ogilvy Adams & Rinehart; Deidre Campbell, a public affairs expert who was previously an international investment specialist at the Overseas Private Investment Corporation; and Gerard Carney, formerly with Gavin Anderson & Co.
Because of its high concentration of veteran talent, TorranceCo tends to get called in on high-stakes assignments. In the past 12 months it has worked with one of the nation’s largest wireless providers in an asset swap with the world’s largest telephony conglomerate; handled market research studies for two of the world’s largest financial services companies; launched a new financial services firm focused on the Latin American market; managed litigation communications for a life insurance company; and conducted IR and analyst relations for a leading real estate firm. Ongoing clients include Chase Manhattan Bank, Oppenheimer, Trammell Crow, Alltel, and Latin American Re.