Brian Griffin’s career included high-profile, high-stakes communications challenges in both North America (helping the Centers for Disease Control launch a major anti-obesity initiative) in Asia (working with Nike in Vietnam as it came under fire for its labor practices in the developing world) before he launched Bongkok-based Vero Public Relations in 2007 in partnership with local professionals Artima Tantikul, a Thai national with an MBA from the University of Miami who has 10 years of corporate and technology public relations expertise, and Le Nguyen Kieu Thu, a Vietnamese national educated at the University of Illinois who is an expert in guerrilla marketing and added the firm’s Ho Chi Minh City office in 2008.
Vero is a full service firm, but its most notable expertise is in the corporate reputation arena, where its ability to handle complex and often controversial assignments in a way that balances local market understanding with global awareness and best practices sets it apart from the competition. The firm specializes in developing thoughtful narratives on behalf of its clients, articulating their positions in a way that takes into account business, political and social realities. It’s an approach that translates into expertise in public affairs, labor and environmental issues, executive positioning, crisis communications, corporate social responsibility programming and cause marketing campaigns.
The past 12 months saw a health expansion of the firm’s business in the technology and real estate sectors, as well as the addition of a design team that includes expertise in graphics and digital communications. There was new business from the Business Software Alliance,