Public affairs and strategic communications consultancy
Via Novo is less than a year old, but it has quickly established itself as a new force on the public affairs scene, attracting an impressive array of senior talent with experience in regulatory and legislative issues, crisis management, and branding. Founding partners include Blaine Bull, one of the founders of Austin-based public affairs powerhouse Public Strategies and head of its national public affairs division; Matthew Dowd, who served as chief campaign strategist for Bush-Cheney 2004; Tucker Eskew, former deputy assistant to President George W. Bush and head of ViaNovo’s D.C. operation; and James Taylor, founder of consulting firm CIMA Strategies and an expert on international trade issues.
It employs a methodology it calls AIMD (Audiences, Insight, Messaging, Delivery) to ensure a rigorous approach to planning and implementation. The process starts with stakeholder identification, proceeds through research to develop insights, continues with targeted communication to key audiences via the most appropriate communications channels.
Client relationships are largely confidential, but highlights of the first year include positioning a new, worldwide research product and service for one of the best-recognized brands in