VisiTech PR
Logout | My Account | Premium Content
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

VisiTech PR

One of the things that distinguishes VisiTech PR from the dozens of other business-to-business technology public relations firms out there is its approach. VisiTech uses a methodology it calls Bold Impact.

Holmes Report

One of the things that distinguishes VisiTech PR from the dozens of other business-to-business technology public relations firms out there is its approach. VisiTech uses a methodology it calls Bold Impact. It begins with Bold Start, which develops a roadmap to the client’s desired destination. It continues with Bold Drive, tactical implementation supported by senior-level staff, supplemented by Bold Maneuvers, a “day-in and day-out, ear-to-the-ground approach” that enables the firm to react to current events, shifts in trends and competitor news. And it culminates in Bold Impact, the realization of increased mind share, market share and overall value in the marketplace.
 
Another of the things that distinguishes VisiTech is its culture. Named one of the Best Small Agencies to Work For, VisiTech builds its culture on a mission statement that says the firm “is committed to provide the best of all worlds for the most experienced and excellent high-tech public relations world” and emphasizes work-life balance, fair and equitable financial rewards, integrity and passion.
 
VisiTech grew by better than 15 percent last year, ending 2001 with fees just shy of $1 million, adding new business from Onyx Software, which relied on VisiTech through a difficult financial turnaround and an acquisition. The firm also launched Softsource, a new company dedicated to closing the gap between the visual experience on desktops and handhelds; developed the PR strategy for Client Systems; helped put Infowave on the wireless industry map; and continued to position WildBlue at the top of the broadband-via-satellite market.
View Style:

Load 3 More
comments powered by Disqus