Vorhaus & Company
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Vorhaus & Company

Holmes Report

Vorhaus & Company founded Robbie Vorhaus is a master of the epigram. From the firm’s earliest days, he has championed a definition of public relations as “classic storytelling for business.” His philosophy for making business stories compelling: “Sell the light, not the bulb.” Now, in these troubled times, he has coined another phrase that explains his firm’s approach to helping companies tell their stories: “Truth is the ultimate spin.”
 The Vorhaus approach is to get to know the company, its products, and their benefits intimately, and then to find an emotional connection with consumers. He draws on the universal tools of classic storytelling—archetypal characters, story structure, themes—to tell compelling business stories that capture the imagination of the media and ultimately of consumers. It’s an approach that has attracted some impressive clients— Domino’s Pizza, Waterford Wedgwood, Bertolli Olive Oil, DuPont, Jenny Craig—to his small New York firm.
 Vorhaus continues to focus most of its energies on the consumer sector, although it has been expanding its technology business also. New clients in 2002 included Diet Coke, DuPont Food Industry Solutions, Good Humor-Breyers, Jenny Craig, Montecristo Rum and Picsel Technologies. Revenues overall were flat.
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