Storytelling and insight are the most popular drivers of great PR work, according to the Creativity In PR study.
40 percent of in-house executives believe that their agencies could improve creatively, according to the Creativity in PR study.
The Creativity In PR study reveals a gap between an industry that views creativity as a core skill, and a culture that does not deliver consistently.
Resourcing is seen as the biggest barrier to innovation in PR, according to the new Creativity in PR study.
An in-depth study has found that big ideas and creative quality are key concerns for a PR industry that recognises the core importance of creativity.
@citizenrobert @holmesreport Agreed. thank you for championing this cause.
@mikelovesmash @holmesreport Thanks, Mike. PR continues to sleepwalk over the cliff unless it sorts accountability, once & for all
@citizenrobert @holmesreport Excellent piece, couldn't agree more.
RT @citizenrobert: Without proper measurement, PR sits at the mercy of procurement. Listen to Echo Chamber podcast via @holmesreport http://t.co/uvxlXFxQVh
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