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From more than 5,000 entries submitted around the world to The Holmes Report’s SABRE Awards competition, the judges selected 50 to receive Global SABRE Awards at the 2015 Global Public Relations Summit in Miami.
Of these 50, the Born Again Simulator, a campaign conducted on behalf of the The Norwegian Agency of Development Cooperation (Norad) by Gambit Hill+Knowlton Strategies, was presented with the Platinum SABRE Award for the best public relations campaign of 2013 at the Global SABRE Awards dinner, which took place on October 29 at the Global PR Summit.The full list of 2014 winners is:
BUSINESS-TO-BUSINESS: From Treading Water to Making Waves: The Story of Dow Water & Process Solutions—
Dow Water & Process Solutions with Gibbs&Soell Inc.
CONSUMER MARKETING (EXISTING PRODUCT): Flannelytics: Using Humor to Reach Tradesmen—Duluth Trading Co. with Exponent PR
CONSUMER MARKETING (NEW PRODUCT): DBS: Opening a New Chapter, Redefining Retirement as a Destination for Dreams—DBS with FleishmanHillard Hong Kong
INTEGRATED MARKETING: I Touch Myself—The Cancer Council with Hill+Knowlton Strategies Australia
CORPORATE IMAGE: Microsoft 4Afrika—Microsoft with Waggener Edstrom
CHANGE MANAGEMENT: US Airways and American Airlines Merge to Create the New American Airlines—US Airways with Joele Frank Wilkinson Brimmer Katcher and SKDKnickerbocker
FINANCIAL COMMUNICATIONS: CNOOC purchase of Nexen—CNOOC with Hill+Knowlton Canada
Long Live Life: Starting a movement through emotional engagement—Novartis with Ruder Finn
CAUSE-RELATED MARKETING: Child Safety Initiative—Volkswagen (China) Investment Company Limited with Phluency Interactive (China)
COMMUNITY RELATIONS: Smarter Football: A Look Inside the Film Room with Riddell—Riddell with Cohn & Wolfe
CORPORATE SOCIAL RESPONSIBILITY: World Hunger Relief—Yum! Brands with Weber Shandwick
PUBLIC EDUCATION: OK2TALK: Giving Youth a Voice to Discuss Mental Health—National Association of Broadcasters with Ogilvy Public Relations
SUSTAINABILITY: Grohe Green Mosque—Grohe with Memac Ogilvy
CRISIS MANAGEMENT: Suzuki - Way of Life! Protecting a Brand through Bankruptcy and Market Exit—American Suzuki Motor Corporation with FTI Consulting
ISSUES MANAGEMENT: Project Patty - The Burger That Will Change the World—Maastricht University with Ogilvy Public Relations / London
PUBLIC AFFAIRS (NATIONAL): Don't Ground America—Airlines for America with Ketchum
PUBLIC AFFAIRS (LOCAL): Save Our Safety Net—Connecticut Community Providers Association with Global Strategy Group
THOUGHT LEADERSHIP: Understanding Today's Digital Natives: Burson-Marsteller and Telefonica Conduct the World's Largest Millennial Survey—Telefonica with Burson-Marsteller
CORPORATE MEDIA RELATIONS: Dunkin' Donuts: Brewing Hot PR in 2013—Dunkin' Donuts with RF|Binder Partners
DIGITAL CAMPAIGN: Dunder Mifflin's Scranton Super Bowl—Quill.com with Olson Engage
SOCIAL MEDIA CAMPAIGN: Austrian Butchers versus McDonald's, A David versus Goliath Story in the Digital Age—Wirtschaftskammer Niederösterreich, Landesinnung der Lebensmittelgewerbe, Berufszweig der Fleischer with Ketchum Publico
SPECIAL EVENT: Sony and The Science of Colour—Sony with Citizen Relations
PUBLICITY STUNT: P&G Scope Bacon—P&G – Scope with MSLGROUP
MARKETING TO MEN: Enjoy The Rain / Rubber Duck—Goodyear Tires with Ogilvy Public Relations, Shanghai
MARKETING TO WOMEN: Hawaiian Tropic Reclaims its Spot in the Sun—Hawaiian Tropic with Edelman
MARKETING TO YOUTH: U by Kotex and Generation Know: Creating a Movement of Young Women to Spread the Word About Vaginal Health—U by Kotex, from Kimberly-Clark Corporation with Marina Maher Communications
ENTERTAINMENT: #CC24 - Comedy Central 24h Marathon—Comedy Central with MSLGROUP Stockholm
FINANCIAL SERVICES: Heralding the Financial Rise of American Women—Allianz Life with PadillaCRT
FOOD SERVICE: Mitigating Horse Gate—McDonald's with Blue Rubicon
RETAILERS: A Decade Off Your Derriere—Marks & Spencer with AKA Asia
TRAVEL AND LEISURE: Norway's Least Travelled—Norwegian with Trigger AS
MANUFACTURING: Manufacturing Matters: GE Helps Reignite America's Industrial Renewal—General Electric with Edelman Public Relations
TRANSPORTATION & LOGISTICS: Navistar's Reputation Management Turnaround—Navistar
HEALTHCARE PROVIDERS: DON'T SPOIL YOUR EYESIGHT / General Public Campaign—French Ophthalmologists Trade Association (Syndicat National des Ophtalmologistes de France) with Hopscotch
PHARMACEUTICALS: First Aid to Pfizer's Reputation / Land of Saviours—Pfizer with SEESAME Communication Experts
CONSUMER ELECTRONICS: New Light on Old Masters—Philips with FleishmanHillard
TECHNOLOGY: HARDWARE: HP Joy Realized—HP with Porter Novelli
TECHNOLOGY: SOFTWARE & SERVICES: Dropbox: 100 Million Thanks—Dropbox with Allison+Partners
TELECOMMUNICATIONS: TTNET Life is Simpler with Internet—TTNET
ASSOCIATIONS: U.S. Travel's Entry Reform Campaign—U.S. Travel Association with APCO Worldwide
ECONOMIC DEVELOPMENT: Where are my cheeks?!—Kumamoto Prefectural Government with Dentsu Kyushu and Dentsu Public Relations
EDUCATIONAL INSTITUTIONS: A global university on the rise—Nanyang Technological University
GOVERNMENT AGENCIES: Making "Stronger than the Storm" A Self Fulfilling Prophecy for NJ Shore Businesses and Communities—New Jersey Economic Development Authority with MWW
NOT FOR PROFIT: Galvanizing for Giving—United Nations Foundation and 92nd St Y with Fenton Communications, FleishmanHillard, Glover Park, Havas PR, Weber Shandwick
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