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Friends rank as the largest influencing factor in the purchase decisions of video games, according to a study released t ...
Paul Holmes 11 Jan 2010
Despite—or perhaps because of—an ever-expanding array of advertising platforms and sources, consumers around the world s ...
Paul Holmes 24 Oct 2007
At its simplest Net Promoter shows that the more “Promoters” an organisation has the better it will perform. The reason ...
Paul Holmes 24 Oct 2007
Americans typically trust information sources in closest proximity—such as direct experience and word of mouth—above mor ...
Paul Holmes 16 Aug 2007
The messages that technologically enabled consumers are sending to marketers have become increasingly clear: I’m in cont ...
Paul Holmes 02 Aug 2007
Consumer decision-making patterns and speed-to-action are radically shifting, according to new consumer research release ...
Paul Holmes 13 May 2007
The news last week that Omnicom and Ketchum are launching a specialist word-of-mouth consultancy, Zocalo Group, containe ...
Paul Holmes 15 Apr 2007
Companies can gain a significant competitive advantage by creating marketing programs that target baby boomers’ expansiv ...
Paul Holmes 25 Mar 2007
Fifteen percent of consumers account for 1.5 billion word-of-mouth brand impressions per day, according a new research r ...
Paul Holmes 04 Dec 2006
Contrary to conventional marketing wisdom, your brand is not the product of all the things you say about yourself. It is ...
Paul Holmes 01 May 2006
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