Holmes Report 14 Feb 2016 // 7:02PM GMT
MINNEAPOLIS—PadillaCRT has been selected to work with The University of Alabama at Birmingham on a digital marketing campaign aimed at student recruitment.
CHICAGO—Karl James & Company has been appointed by JW Winco, a leading supplier of standard industrial machine components and assembly hardware for design engineers, project engineers, and purchasing agents. JW Winco turned to the firm for digital marketing strategy and support, as well as e-commerce counsel.
NEW YORK—Berk Communications & Marketing Group, the luxury lifestyle, travel, entertainment and sports division of MWWPR, has been retained by The Statler Hotel & Residences as public relations agency of the record. Berk will be responsible for initiatives surrounding the hotel’s relaunch, including all media relations, social media strategy and general PR support for the hotel, entertainment programming and a yet-to-be unveiled food and beverage concept.
SCOTTSDALE, AZ—Amendola Communications , a public relations, content creation and marketing firm specializing in healthcare and health information technology, has been selected by Aprima Medical Software to provide public relations and content creation services.
LOS ANGELES—Guvera, a brand-funded music and entertainment platform, has tapped the PR division of Anthemic as its US agency of record. Anthemic will be working with the Australia-based Guvera as it expands its US footprint.
LOS ANGELES—Toberman Neighborhood Center, one of the oldest community nonprofits in Los Angeles, has selected Bob Gold & Associates to lead publicity efforts for its annual charity gala.