Holmes Report 02 Jul 2018 // 7:47AM GMT
NEW YORK — Brandstyle Communications has been selected to represent Love Your Melon. Minnesota-based apparel brand dedicated to making a meaningful impact in the lives of children battling cancer, donating 50% of its profits to benefit pediatric cancer patients in the US.
MIAMI — Links Business Consulting, Marketing and Public Relations has been named the agency of record for Viva Air, Peru’s low-cost airline. Links is charged with positioning the airline as a leader in its sector as it expands into new markets. The agency will be working with Kayak for a second year on its OTA communications in Mexico.
NEW YORK — Group Gordon has added four mission-driven clients to its portfolio. They are: The Trust (Powered by the NFLPA), an organization that provides services and resources to former NFL players transitioning off the field; Columbia Children’s Health, the pediatric medical staff of Columbia University Medical Center; Benjamin N. Cardozo School of Law, a world-class institution for legal education, and; HERE to HERE, a joint effort by the James and Judith K. Dimon Foundation, DreamYard, and Big Picture Learning focused on enhancing career pathways for young people, beginning with in-school youth and in the Bronx.
MIAMI — Cheryl Andrews Marketing Communications has been named the PR agency of record for the Bianca Sands Resort on Grace Bay Beach in Turks + Caicos. The firm is charged with launching the hotel under the tagline “Life without Limits.” It will lead all media relations efforts in the US, Canada and across the globe.