NEW YORK—The Council for Responsible Nutrition Foundation, the non-profit affiliate of the leading trade association for the dietary supplement industry, has hired Ruder Finn to lead its public education campaign, “Life…supplemented.” This multi-million dollar campaign is entering its fifth year and was previously managed by CRT/tanaka. Ruder Finn will work with the CRN Foundation to educate and engage with women aged 35 to 65 about the benefits of dietary supplements as one component of a healthy lifestyle, helping them better meet their daily nutritional needs and optimizing their personal health.

CHICAGO—ExactTarget, a leader in interactive marketing, has retained Finn Partners as its global public relations agency of record. Finn Partners will lead the global public relations activities for ExactTarget, including public relations programs in the US, Australia, Europe and Latin America. The team will be led by Finn Partners' Chicago office and supported by the New York City office, as well as its global network.

NEW YORK—Hotwire has been appointed by, Rakuten’s flagship online retail destination in the US, to spearhead the brand’s transformation from deal site to destination shopping experience. Hotwire’s campaign will support the brand’s reinvention strategy and highlight’s proposition of humanizing e-commerce and will build overall awareness of the company around its new value proposition.

SAN FRANCISCO—Bateman Group has been selected as PR and social media agency of record for Silicon Valley-based companies Adchemy and LifeStreet Media—which will be serviced from the firm’s San Francisco headquarters—and for edo, which is based in the Midwest and will be serviced by a team located both the San Francisco and Brooklyn offices.

NEW YORK—Goodman Media International has been named public relations agency of record for Hospital for Special Surgery, a leader in orthopedics, rheumatology and rehabilitation. HSS retained the agency to help publicize the hospital’s work as an industry leader and the expertise of its medical staff. Goodman Media will also work with Shelley Rosenstock, assistant vice president, communications, on such major initiatives as the hospital’s 150th anniversary in 2013 and the opening of the Lerner Children’s Pavilion.

PROVIDENCE, RI—Duffy & Shanley has added Jumpstart, a national early education non-profit organization, to its education roster. The firm is leading a public relations campaign to promote the organization’s mission to increase awareness of the importance of quality early education and ensure every child in America enters school prepared to succeed.

NEW YORK—The Morris + King Company has been chosen by Worldwide Orphans Foundation, a foundation dedicated to transforming the lives of orphaned children around the world, to create a tagline. MKC is working on behalf of WWO to create messaging to affirm the goals of the 15-year-old foundation.

LOS ANGELES—Ballantines PR has won a contract to represent AKA Beverly Hills. The boutique PR firm will oversee all press coverage, events and interface with the local community. AKA, a division of Korman Communities, is a collection of distinctive luxury serviced residences in leading urban areas.

NEW YORK—LVM Group has been retained to handle public relations for the Interior Demolition Contractors Association, a New York City-based trade association.

NEW YORK—Stuntman, a Manhattan-based consumer lifestyle public relations agency, has been named the agency of record for Alex Elman Wines. Stuntman will implement a fully integrated publicity campaign for the New York market. The agency will be responsible for ongoing regional and national media relations as well as event marketing support.

PHILADELPHIA—Cashman & Associates, a lifestyle public relations, marketing, and special events firm, has added the Hotel Monaco Philadelphia.