LOS ANGELES—Zeno Group has added several clients: Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers; Webtrends is a leader in unified mobile, social and web analytics and engagement; VIVmag is an all-digital women's luxury lifestyle media brand designed to enable women to celebrate their magnificence; and Zinio is a leading personalized and universal newsstand.

SAN FRANCISCO—Powerwave Technologies, a global provider of advanced wireless solutions for wireless communications networks, has engaged global communications agency Lewis PR to implement a media relations campaign in North America. The campaign will focus on increasing awareness and exposure of Powerwave’s ability to provide comprehensive wireless networks, and building the company’s relationships with key media outlets and industry analysts. Katie Eakins, vice president at Lewis San Diego, will lead the program and report to John Lee, director of marketing at Powerwave.

CHICAGO—Zapwater Communications has been retained by Topshop and Topman for all media relations and marketing initiatives related to their Chicago store opening. Arcadia Group, the privately owned clothing retailer behind Topshop and Topman, both prominent brands in the UK, retained Zapwater to lead and manage all regional press outreach, experiential marketing, social media efforts and event production for the Chicago store opening event.

HACKENSACK, NJ—Beckerman has added six new clients to its real estate practice, including ABS Partners, a New York-based real estate brokerage, management and consulting firm; Avidan Management, a private, family owned and operated real estate company; Centaur Properties, which is focused on acquiring, repositioning and rebranding office, residential and retail properties; Claremont Companies, a New Jersey-based full-service development and construction company; First Potomac Realty Trust, a self-administered, self-managed real estate investment trust that focuses on owning, operating, developing and redeveloping office and industrial properties; and Hollister Construction Services, a full-service commercial real estate general contractor and construction manager.

NEW YORK—The Morris + King Company has been retained by the State University of New York College at Old Westbury, for its 10th Annual Summer Polo Match & Lawn Party. MKC is executing a public relations campaign for the championship polo tradition that will tap its diverse strengths in the consumer and entertainment sectors.

COLUMBIA, MD—EyeBlack.com and TriColumbia have retained Maroon PR as agency of record for media relations and outreach, brand development, event publicity, strategic partnership development and more. EyeBlack.com produces products used by athletes to enhance their on-field performance, and by fans to show their allegiance to a team or player. TriColumbia is a nonprofit and one of the Mid-Atlantic’s premier endurance event production companies.

HOUSTON—Cornerback Glover Quin of the Houston Texans has engaged Raleigh-based French/West/Vaughan as his new marketing and public relations agency of record. Quin, who is entering his third season with Houston after the Texans drafted him in 2009, joins teammate Arian Foster, Philadelphia Eagles’ quarterback Michael Vick and retired NFL great Simeon Rice as marquee clients in FWV’s sports marketing and entertainment properties division, led by former San Antonio Spurs sales and marketing executive Jay Wisse.