NEW YORK—Hill+Knowlton Strategies has formed partnership with PeaceJam Foundation for its “One Billion Acts of Peace” campaign, which launched in New York last week at the Social Innovation Summit at the United Nations. H+K will guide the communication and promotional efforts of the campaign, including global launch events, ongoing digital communications and consumer activations. In addition to its work on the campaign, H+K is also taking steps to implement the “acts of peace” theme within the firm, encouraging employees, practices and offices to initiate and document their own activities.

LOS ANGELES—Fast-casual dining brand Asian Box has selected bi-coastal hospitality marketing firm Bullfrog + Baum, as agency of record to provide marketing, media relations and social media strategy for the emerging brand. 

ATLANTA—Brandware Public Relations, a public relations firm specializing in enthusiast brands, has been selected as a public relations partner by Lexol, which provides leather care for automotive, sporting, furniture and fashion items. Brandware will manage media relations and communication needs, including communications strategy, new product introductions, media events and social content. 

NEW YORK—Susan Magrino Agency has been named agency of record for Champagne Nicolas Feuillatte.