NEW YORK—Havas PR North America has been named public relations agency of record for ORIG3N, the Boston-based biotechnology company focused on rare, genetically inherited diseases and a pioneer in regenerative medicine. Havas PR has embarked on a national public relations campaign that will help ORIG3N propel its patient-powered democratization of medical research. The agency’s work will focus on PR for LifeCapsule and LifeProfiles; corporate visibility and thought leadership in the burgeoning field of regenerative medicine; strategic partnership development; as well as event marketing and brand visibility at high-profile events such as SXSW and the Boston Marathon.

RALEIGH, NC—French/West/Vaughan has been selected by the aerial adventure park High Gravity Adventures as its marketing agency. Efforts will focus on increasing awareness of High Gravity as the High Country’s newest attraction and ultimately driving visitation and ticket sales. FWV will also work with High Gravity to establish strategic partnerships with lodging partners, colleges and universities, and other outdoor outfitters in the area, along with coordinating special events.

COLUMBIA, MD—Maroon PR has been selected by Roy Rogers Restaurants as agency of record. Maroon PR will be working with the quick service restaurant chain on a variety of public relations strategies to garner awareness for the iconic brand nationally, and within its local markets to reach consumers. Its work will include media relations, social media, content creation and developing integrated brand marketing campaigns.

NASHVILLE—ReviveHealth has been selected as digital agency for Accumen, a company that partners with health systems. ReviveHealth also recently added HealthPort, a provider of release of information services and audit management and tracking technology; mPulse Mobile, a mobile engagement solutions provider; and Salem Health and Oregon Health & Science University.

NEW YORK—Technology specialist Cutler PR has been named PR agency of record for the following technology clients: social media app Bivid, real estate brokerage app Real, and auditory media company AudioBurst, which is creating the first search engine for talk radio. For Bivid, Real and AudioBurst, Cutler is executing full-service public relations programs in the US, including strategic counsel and message development, media relations, thought leadership, speaking opportunities and award nominations.

NEW YORK—Nancy J. Friedman Public Relations has signed Organic Spa Magazine, a leading wellness and natural beauty media brand, to execute media and digital strategies for the fourth annual Experience Wellness & Travel Media Event in New York City this April. The agency will work with Organic Spa partners to maximize brand awareness, build interest for participation, and oversee integrated marketing communications support.

RESTON, VA—Oglebay Resort & Conference Center, an historic, year-round 1,700-acre recreational park in the West Virginia foothills of the Appalachian Mountains, has selected Buffalo Brand Invigoration Group to provide golf-focused public relations. Buffalo BIG will create and execute a communications plan to raise overall awareness of Oglebay.

RALEIGH, NC—College Foundation, a North Carolina nonprofit corporation promoting access to higher education since 1955, has selected 919 Marketing to develop and implement comprehensive marketing initiatives for College Foundation of North Carolina and the NC 529 Plan. 919 will provide services to increase brand interest and brand engagement for both CFNC and the NC 529 Plan, including planning, brand positioning, advertising, social media, digital marketing, public relations, and direct marketing.

MIAMI—eMerge Americas, a business-to-business technology conference connecting leading technology companies with business and government leaders from North America, Latin America and Europe, has selected Miami-based República as its digital marketing and social media agency of record.

TORONTO—Ireland + Hall Communications has been named agency of record for Helix Healthcare Group, a treatment facility that combines standard medical models with holistic and natural treatments. As AOR, Ireland + Hall will handle Helix's public relations, marketing, and website redevelopment efforts. The firm has also renewed its contract with Acne & Rosacea Society of Canada.

CHICAGO—Skincare line Advanced Clinicals has retained Zapwater Communications for social media, including community management, content creation, and social listening.

NEW YORK—The Philharmonia Orchestra of New York has retained Momentum Communications Group to introduce the new ensemble and promote its debut concerts at Lincoln Center.

LOS ANGELES—grapevine pr + consulting, a lifestyle and entertainment PR firm, has been tapped by celebrity chef CJ Reycraft, Jr., proprietor and head chef of acclaimed French brasserie Amuse to lead national public relations efforts and global brand expansion. 

NYACK, NY—Carolyn Izzo Integrated Communications has been named PR agency of record for The Time Nyack, a lifestyle hotel opening this month in the Hudson Valley hamlet of Nyack.