NEW YORK—Crenshaw Communications has been selected by as PR agency of record for the US following a competitive review. Crenshaw will work with to establish and differentiate the brand and its unique offerings, including highly-personalized online daily coaching. The agency will also support the company's growth in the US by engaging a diverse audience from within the diet, fitness and health communities.

RALEIGH, NC—French/West/Vaughan has added three new clients: Gear4 Disruptive is the owner and manufacturer of Gear4, a leading UK iPod, iPhone and iPad audio brand; Good Look Ink specializes in cosmetic transdermal hair replication procedures; and is an aggregate site that allows users to search, compare and apply for credit cards online.

PHOENIX—Truly Nolen, one of the country’s fastest-growing pest control companies, has named the Phoenix office of Cramer-Krasselt its first integrated agency of record following a comprehensive review. The agency will handle branding, advertising, media buying and planning, public relations and social media duties for the fully integrated assignment.

TAMPA—NHL center Mike Richards of the Los Angeles Kings professional hockey franchise has signed with Centurion Strategies for marketing, advertising and public relations services.