Holmes Report 22 Oct 2017 // 6:14PM GMT
ORLANDO, FL—The National Mango Board has named Weber Shandwick as its new creative consumer agency of record following an agency review initiated by the board of directors earlier this year. Weber Shandwick will develop integrated marketing and communications campaigns and strategic marketing efforts, including digital programs targeted to increase the consumption of mangos in the US.
BOSTON—Global Protection Corp., the parent company of One Condoms, has appointed global brand experience agency Jack Morton Worldwide and communications agency DeVries Global, as agencies of record for the U.S. launch of myOne Perfect Fit condoms. Jack Morton is the digital agency of record and DeVries Global is the marketing communications agency of record.
NEW YORK—SourceCode Communications has signed agency-of-record relationships with leading digital eyewear brand Felix Gray; expanding influencer marketplace Buzzweb; and Blender, a workspace designed to inspire creators, experimenters and business thinkers to work better through elevated experiences and environments.
NEW YORK—Issa PR will spearhead global PR for The Absolut Company’s latest project, “A Night For Change,” which will feature art projects in seven markets around the world: Brazil, Canada, China, Germany, India, the UK and the US.
BOSTON—SuperReturn, a leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as its media partner for the annual SuperReturn Infrastucture conference being held in London. BackBay was also the media partner for SuperReturn's US East Conference earlier this year in June.
NEW YORK—Quizlet, a leading user-generated consumer-learning platform, has named Diffusion as its agency of record. Diffusion's strategic media relations campaign is designed to elevate Quizlet's brand position as a secret weapon for more than 25 million students and teachers and as a successful global leader in consumer learning technology.
CHICAGO—Utopian Luxury Vacation Homes has retained Zapwater Communications as its public relations agency of record. The Utopian LVH team is looking for Zapwater to manage the brand’s media relations, influencer engagement and social media. Levy Restaurants has retained Zapwater Communications as its public relations agency of record for the Spiaggia complex, located in the heart of Chicago's Gold Coast neighborhood.
NEW YORK—Rubenstein Public Relations has added three new clients to the agency’s corporate communications practice: Synergy Global Forum, CytoSorbents Corporation, and Lotus Capital Partners. And for the fifth consecutive year, Rubenstein will also provide public relations services for New York’s 44 th Annual Village Halloween Parade.