NEW YORK—MSLGroup has appointed David Bashaw as senior vice president, deputy healthcare practice director, MSL New York. In a newly created role, Bashaw will report to Jeanine O'Kane, North America healthcare director. Bashaw, previously a senior vice president at Ogilvy PR, has more than 16 years of healthcare communications experience. In addition, MSLGroup has hired Graham Gunn as senior vice president and creative director of its thriving digital practice. In this newly created role, Gunn will report to Stephen Marino, senior vice president, director of digital and social media, North America, and will provide strategic direction for all social endeavors across MSL's North American offices. Previously of Ogilvy PR, Gunn has nearly 20 years of experience in digital, social media and word of mouth marketing.

LOS ANGELES—JS2 Communications has appointed Tom Freydl as general manager and vice president of its office in New York. Freydl will report to the agency’s principals, Jeff Smith and Jill Sandin, and work with them to strategically manage and grow the business on the East Coast. Prior to joining JS2NY as its lead, Freydl held similar positions at Allison & Partners, where he was president of the New York office, and Ketchum Entertainment Marketing, where he served as managing director.

INDIANAPOLIS—Coles Marketing Communications has added Christopher Lloyd as senior copywriter and editor. Lloyd has more than 15 years of experience as an editor, reporter, broadcaster and blogger. He previously worked at The Indianapolis Star as an arts and entertainment editor and reporter, and held a similar role at a New York Times-owned daily newspaper in Ocala, Fla.